Business card ideas and creation

As part of the course we had to create our personal branding. The first stage was to create a business card.

Ideas:
- Web based - Use of tags around key information of the business card. e.g. <h1>Alex Shearcroft</h1>
- Photography - Using one of my images that I had taken and using that as a background with information around it.
- Personal - Use an image of myself and characterise
- Retro - Fit in with the theme for our exhibition
- Keyboard - Using the effect of a computer keyboard to spell the information
- Plain - Plain background with minimal information

I decided that for my business card that I would aim it at a web based theme as that is the area I am interested in working in once I finish university. I created my business card in Photoshop and included web scripting code that I had created for a website as my background. I edited the code that it included tags with certain information such as <a href:"alex.shearcroft@hotmail.co.uk"> Email Address </a>. I then rotated the script and had it diagonally across the card.

I felt that this was to overpowering and lacked much colour for a business card so I decided that I would rescale the image and put it in a corner. I decided that I would have a black background this was because black gives the impression of perspective and depth, as a background makes other colours stand out and is the colour of power. For the text I decided that I would use a font that reflected web fonts and went with courier new but I set the font to bold to help make it readable. I put my name in gold, as to me it resembles achievements and being first. I want to be the best and always going for gold. I put all other information in a smaller font and in white to help display the information on my business card. I then decided to put a gold bar to seperate the html code image with my black background. Below is my finished business card...

On the back of the business card I included an information section where someone can fill in regarding where they found my business card. By doing this someone should be more inclined to keep my business card as it will have key information to remember should someone need to see or contact me. If I was making a website for a client they can put information on the back to help remind them the next time I will meet them. I feel this is a good and effective feature which can help remember my business card.